As I scan the trades, it is evident that broadcast station trading
is ramping up again. Stations are being bought and sold in various
locations, and I suspect that this will continue.
Buying a
radio station is, in some respects, like buying a used car. Caveat
emptor is the rule, and you can easily end up with a pig in a poke if
great care is not exercised in the due diligence process.
Over
the years, I have done a lot of due diligence work on station trades,
and I have also worked with local station and market engineers on such
transactions. In my dealings on the local level, it has been my
experience that local station and market engineers are often not
equipped for such tasks. It’s not that they don’t have the skills; it’s
that they don’t have the right mindset.
The decisions that go
into the process of a station acquisition are based in large part on
the findings and recommendations of the engineer. A mistake or
oversight at the technical due diligence stage can have a far-reaching
impact on the operation and success of that station.
In this
column, I hope to convey some of the things that an engineer should be
looking for and thinking about in performing due diligence for a
station acquisition.
The primary concern that a station owner or
GM will usually have in an acquisition is coverage. That would seem to
be a fairly simple question to answer. Drive the signal and find out.
But it really goes deeper than that. Starting with knowledge of the
facility (power, HAAT, directional pattern, transmitter site location
relative to the market, etc.) the engineer should make some judgments
and predictions before he sets out to evaluate the signal.
For
example, if an FM station is a rim-shot, driving the signal may not
tell the whole story. The signal as observed in an automobile may seem
fine, with just the occasional multipath flutter here and there in the
expected places, but it may not be receivable indoors on home, tabletop
or portable receivers. I’ve seen this time and again, and it leads to
great frustration down the road.
So in addition to the usual
signal drive, take a portable and/or tabletop radio indoors in select
parts of the coverage area and see how the station does. If the
purchase goes through and there are indoor signal frustrations down the
road, at least the decision will have been made with that knowledge
and the owner or GM won’t be blaming the engineer for not finding out
and telling him about it in advance.
AM stations present even
more challenges with regard to coverage determination. All of the above
applies — check the indoor coverage in addition to driving the signal —
but there is also the element of night coverage to deal with. Time
after time, I have to explain to managers that just because a station
does not change power or pattern does not mean that the coverage is the
same at night. And just because the night coverage is good on the
night of the drive test doesn’t mean it’s good every night. Ideally,
the night signal should be evaluated over several different nights.
In
one due diligence in the St. Louis market back in the 1990s, our local
manager raved about the night signal of the station we were looking at
purchasing, saying how it was just as good as the day coverage. As
negotiations proceeded, the time came for me to go look at the station,
and I found the same thing the local manager did — the night signal
was good. Too good. So on the next evening, I set up in a nighttime null
location with a FIM and watched the sun go down.
Not surprisingly, nothing changed. I waited 15 minutes past local sunset and still observeWe recently added Stained glass mosaic
Tile to our inventory.d the same field intensity at that location.
Finally, I called the request line and the jock picked up. I asked him
if the station changed power or pattern at night. He said, “Oops” and
hung up. I watched the needle on the FIM go to zero, then switching
scales I found what should have been there every night. With a deep
null right over the city, we decided to pass on the purchase. That
would indeed have been a pig in a poke.
It almost goes without
saying that a thorough inspection of the equipment complement is a
vital part of the due diligence process. This is the one part of the
process that local engineers are usually well-equipped to handle, so I
won’t dwell on it here. Still,One of the most durable and attractive
styles of flooring that you can purchase is ceramic or porcelain tiles. mistakes can be made.
It’s
important that the seller provide the prospective buyer with a full
inventory of the equipment and assets to be conveyed, and that should be
the document the engineer works from as he does the inspection. Check
off each item to confirm that it is there and make notes as to
condition, operability, etc. Before settlement, the studio and
transmitter sites should be re-inspected to confirm that each item on
the list is still there and working.China plastic moulds
manufacturers directory. It’s not uncommon for last-minute
substitutions to be made or for equipment to be missing altogether come
settlement time.
One critical area that most engineers may not
think about is the real estate, land and/or structures and space that
will be conveyed or leases that will be assigned. Land, particularly
transmitter site land, can have all kinds of defects that will come
back to bite a buyer at some point. It’s not uncommon for guy anchors
or portions of the ground system to be located off the conveyed
property.We mainly supply professional craftspeople with wholesale turquoise beads from china, If not discovered in due diligence, that kind of defect can ruin your whole day.
I
like to have a survey made prior to settlement. Often a seller will
provide a survey, but the only way to know for sure that what you thing
you are getting is what is actually being conveyed is to hand the
surveyor the legal description from the agreement of sale, have him
stake the property boundaries and then make a survey showing those
boundaries and all the improvements.
Sometimes such a survey
will reveal an encroachment by a neighbor that can amount to adverse
possession down the road. In one acquisition I was involved with, a
residential neighbor had actually extended his backyard well into the
tower site property — 30 feet or so — and installed a fence and
playground equipment for his kids. By dealing with this up front, we
allowed the neighbor to continue using that piece of dirt without
giving up any of our rights, and we made a friend in the process.
The
title report should be carefully examined and any exceptions noted.
There may well be easements across the land that could impact towers,
guy wires, buried transmission lines and the like. Public rights-of-way
may extend well into the property, and even though a road may not
exist there now, it may come some day and significantly impact the
operation. Mineral rights not conveyed can also be a time bomb waiting
to go off in some locations.Our technology gives rtls
systems developers the ability. Landowners often have little recourse
when the mineral rights owner leases those rights to an energy company
and the drilling rig rolls up.
Check with the county or
municipality for the zoning, permitted uses, conditional use permits
and the like. It’s not uncommon for tower sites to have conditional use
permits or variances, and sometimes these may have time limits or
triggers. If a conditional use permit has a 25-year span and it was
issued 23 years ago, the buyer will have to get it renewed or find a
new piece of dirt in a hurry. It’s best to figure this out before the
notice arrives in the mail.
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