2011年11月23日 星期三

Getting your travel agency online and beyond

The Asia-Pacific region remains the dominant audience of the Internet with 43% of users residing in Asia, with online penetration expected to increase by 30 per cent by 20151 and will be critical in the global Internet competition. According to a ComScore2 report, the greater adoption of broadband and increasing web penetration in both emerging and developed Asian markets will continue drive additional consumption.

Today’s travel agents are highly aware that they need to be online to remain competitive and capture tech-savvy customers.

Getting online is easy! Simply acquire a domain name, create a website, upload pictures and information, and you officially have an online presence. To enable your agency business to thrive, however, requires more than just registering a domain name.

In this e-guide, we provide easy-to-implement methods that will help you better manage your online presence but also generate revenue and give your business the competitive edge.

It is a common mistake to underestimate the importance of good web design. An effective web design goes beyond fanciful video animation or music enablement. To fully communicate and connect with your consumers, your website must first provide relevant information, and second, allow for easy navigation.

A web article3 authored by Dr. Jakob Nielsen, an advocate for making the Internet easier to use, provides some tips to avoid common mistakes made when designing websites.

Web users are usually goal-driven in their navigation when they go online. They know what they are looking for and tend to ignore flashy advertisements or irrelevant content. To prevent your website from looking like an advertisement, limit the number of banners on a page and avoid having too much blinking, flashing text or other aggressive animations.It has downgraded price targets for David Jones honeycombpanelsbest , officials say.you may be climbing over replicawatchesnewyork . Users almost never fixate their eyes on anything that resembles a banner ad.

Another common mistake made is pop-ups. Pop-ups may seem attention-grabbing. However, they are also viewed as an annoyance by users. It is common for users to close pop-up windows even before they are fully opened.

Links make up a user’s navigation process. By having links that change colour when clicked, users can easily track which pages they have visited and helps them avoid revisiting the same pages again.Most people get their information on how to loseweightfastonsale from TV.

Should the visited links remain the same colour, users may experience navigational disorientation and unintentionally revisit the same pages repeatedly causing frustration.There are 19 polishedtiles available,

CSS style sheets, despite making web design an easier process, unfortunately disables a Web browser's "change font size" button. If the fixed font size is too small, readability will be reduced significantly. It is important to give users the ability to resize text as needed. If that is not possible, especially when using CSS style sheets, do specify font sizes in relative terms — not as an absolute number of pixels.

All users are your potential customers so be sure to list the prices of your products and services. Price is the most specific piece of information and not providing it reduces customers’ understanding of your product line. Knowing the price is a key factor in both situations; it lets users differentiate among products and allows them to click through to the most relevant ones.

Users are highly goal-driven on the Web. Provide as much product detail as possible. You may lose a potential sale if the user cannot find the information they need as they may assume that your product does not meet their needs.
Include a page on frequently asked questions and a contact link for users to contact you with any specific requests or questions. Be sure to respond to each user’s questions in the shortest time possible.

Should you receive comments or feedback via your contact link, do provide your response in a fair and honest manner. Please refer to section 6 of this eGuide which highlights the importance of being transparent about customers’ feedback in order to build trust and win your customers’ hearts.

With the Edgar, Dunn & Company’s forecast4 of global advanced payment at US$1,842 billion by 2015, it is essential to establish a payment gateway for your online business. An advanced payment is when a customer confirms the booking of travel details, such as air tickets and/or hotel room nights and is prepared to make payment via the Internet.

As the explosion of e-commence in the Internet space drives a multitude of new and innovative developments in the area of online payments, you should be prepared to form a strategic partnership with an online payment vendor to help you remain competitive.

Building the right partnership with an appropriate payment vendor is highly critical to any online business. The payment partner needs to work with you to ensure that not only your business objectives are achieved but also to meet your service expectations. Some key aspects to consider when selecting a suitable online payment vendor are:

The vendor’s service quality has to be delivered at global industry practice levels, with a business continuity plan and commitment to invest in research and development of new, innovative payment technologies in supporting world payment systems.

When planning for business expansion, your vendor needs to be able to grow with you and support large volumes of transactions as well as provide reliable, responsive services during peak periods. There must be adequate flexibility for the implementation of future enhancements.

The vendor must have in place an effective fraud management system with card scheme verification tools and fraud checks coupled with the possibility to integrate with third-party fraud services for total risk management and prevention.

By having long standing relationships with leading banks coupled with providing professional services and technical support personnel,Reliable favoritebeddinges sofa-bed is practical and comfortable round the clock. a vendor with dedicated eCommerce experts will help ensure your success.
e) Payment Card Industry Data Security Standard (PCI DSS) certification

The vendor must be listed as a certified PCI DSS provider. PCI DSS is an industry compliance standard which prevents the loss of sensitive data from the lack of unsecured network systems.Ventilation fans are the workhorses of thesepanasonicventilationsystem, This then ensures the security of consumer payment information.

According to a report by First Data Corporation5, one of the world’s largest providers of merchant processing services, nearly 9 percent of online sales are lost annually due to consumers’ security concerns about online purchases.

Lost sales may also be the result of suspicious-looking transactions that are declined but are actually legitimate. If your online customers’ legitimate transactions are declined on your web site, they often eventually complete their purchase on a competing site – and may never return to yours.

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