After arguably stealing the
show with the announcement of their beautiful Xperia Z and ZL handsets at CES
Sony were understandably excited at the prospect of telling us all about the
latest additions to their smartphone range. The sleek 5 inch devices are both
powered by the same quad-core processor, 2GB of RAM and up to 16GB of built-in
storage, while the Z is fully waterproof at depths of up to 3 feet for as long
as thirty minutes. The ZL doesn’t offer the same waterproof capabilities, but
does boast a smaller footprint while retaining the same beautiful 5 inch screen
and has the added ability to be used as a remote control replacement for your
TV, which is really rather nifty.
On the show floor we were able to catch up with Stephen Sneeden, Product Marketing Communications for Xperia, who took us on a guided tour of the Sony booth, focusing particularly on what users can expect from the handsets when they launch later this quarter.
“We’re launching the Xperia Z and Xperia ZL which, once you get past the design, are essentially the same phone,” Stephen told us.Beautiful agate beads in a wide range of colors & sold at factory direct prices. “They come with the same camera, the same screen, the same quad-core processor and everything else, but the design statement is what separates them the most. With the Z we have what’s called omni-balance design.Cheaper For bulk buying crys talbeads wholesale prices. What we mean by that is that you have smooth reflective surfaces whichever way you look at it – from the front, at the back, at an angle, and all around the side too.”
As he showed us the device, which really is remarkably striking aesthetically, he also touched on some of the more unique selling points of its look and feel. “It’s also quite a thin device, at 7.9mm, and it feels quite comfortable in hand because you have these rounded edges with the glass fibre polyamide frame. This adds to the strength of the product too – it’s a very tough plastic that’s used in automobile parts when they want to imitate metal. It’s very tough. The glass is strong too, it’s got tempered durable glass on the front and the back so it can take whatever life throws at it, plus there’s a shatterproof film over that to give it even more protection too.”
“A really nice element here is the power button,” Stephen told us, turning his attention to the small, yet striking,Our extensive range of rubber hose is supplied to all sorts of industries across Australia and overseas. circular power button on the about 2/3 the way up the phone’s right hand side. It’s quite a clever addition to the device, given that it naturally falls under the thumb when holding, giving quick and easy access to the lock and unlock capabilities of the handset. “It gives you a really great idea of the attention to detail that’s gone into this product with these tiny little edgings that you can baCreative glass tile and stone mosaic tile for your distinctive kitchen and bath.rely see. If we’ve taken that much care with something so small, you can only imagine how much care we’ve taken with the rest of the device! We hope that this power button will become an iconic statement for us, because it’s likely that you’re going to see throughout our product line for the rest of the year, and likely beyond. It’s prominent, very recognizable and prominent too – it’s hard to mistake where the button is when you’re using it.”
Moving away from the actual physical appearance of the Xperia Z, Stephen showed us around some of the features Sony had added to the device on the software front, showcasing the level of thought that has gone into the phone. “The design goes beyond the physical, though, and right the way through the UI. The first impressions of the hardware are that it’s beautiful, right, but when you look at the UI, right from the unlock screen, we’ve found something novel thanks to a nice cascading effect on the screen. Once you’ve got it unlocked you see what we call the experience flow, and that’s something that you’re going to see as very prominent in the current line of products. It can already been seen in Vaio, Bravia and Xperia tablets and phones. It’s a case of building an identity that’s particularly Sony.”
“Another nice little touch is that when you want to add widgets and shortcuts, like other Android phones you press and hold on the screen, but then you’ll see a popup at the bottom. Everything is very easy for you to scroll through and select. Android is definitely fantastic, but it also offers manufacturers choice to differentiate. Where we add into Android is where we think it’s going to be more interesting, more entertaining or just more beautiful. You don’t want to be accused of bloatware right, so it has to have a purpose to be there; we can’t add things in just because we want to be different. The philosophy behind it is that we have a great platform so don’t mess with it, but see where you can enhance it.”
Okay, so it looks pretty and it’s got some clever software additions, but what sets the Xperia Z aside from the other smartphones on the market? Stephen tells us; “Everything about the Xperia Z follows this theme of taking premium smartphone specifications that people want like a five inch screen, 13MP camera, LTE, quad-core processor and so on, and we meet the bar with all those expectations as a premium smartphone, but our expertise in four main categories raises the bar even more and gives you far more than you could ever have expected. “
“We talked about the design, and Sony has many decades of consumer electronics design in terms of durability and beauty, but then the second pillar of that is the camera. Like we said, high megapixel is something that consumers expect, and this has that, but the legacy of digital imaging that Sony has benefits us with this brand new sensor, the Exmor RS for Mobile. Our 2012 products had the Exmor R for Mobile, which was backside illuminated and offered better sensitivity under low light conditions, but with the Exmor RS for Mobile we add HDR – and not only for still photos,Professionals with the job title mold maker are on LinkedIn. but also for video. Say somebody is shooting their kids playing sports but the sun is facing them, they’re still going to get a beautiful picture because the video can handle that frame rate.”
“The way HDR works for stills is by taking couple of exposures almost simultaneously and processes them together. Now, with video you can’t do that every frame so that’s obviously not able to happen, so instead it subdivides the pixel array into quadrants, figures out the exposure of each and processes them beautifully up to 1080p. “
“It’s also an effortless camera too, because we have what we call Superior Auto Mode. Once you’re in that mode, the camera will display various icons based on what it senses, telling you what mode it’s shooting in. For example, if I point it out there where there’s a lot of movement, you’ll see the icon for movement. Or if I cover it with my hand, it’ll tell you that you’re in a low light environment and make the necessary adjustments. Basically Superior Auto Mode optimizes your camera for a wide range of different variables to ensure that you get the very best shot, but it’s completely optional – you don’t need to use it if you prefer to make those changes yourself.”
“You also have great burst photography too, with the ability to shoot up to ten frames per second at up to 9MP, and you’re not limited to a certain amount of shots – only to the mount of memory you have in the device itself. When we talk about Android, a lot of smartphones come with the stock Android camera – that’s not the case here. For us it makes perfect sense for us to have our own camera UI because of our own expertise in that area. Finally, there’s a forward facing camera here too. That features the previous generation’s Exmor R for Mobile sensor, can shoot 1080p and take stills of 2MP.”
On the show floor we were able to catch up with Stephen Sneeden, Product Marketing Communications for Xperia, who took us on a guided tour of the Sony booth, focusing particularly on what users can expect from the handsets when they launch later this quarter.
“We’re launching the Xperia Z and Xperia ZL which, once you get past the design, are essentially the same phone,” Stephen told us.Beautiful agate beads in a wide range of colors & sold at factory direct prices. “They come with the same camera, the same screen, the same quad-core processor and everything else, but the design statement is what separates them the most. With the Z we have what’s called omni-balance design.Cheaper For bulk buying crys talbeads wholesale prices. What we mean by that is that you have smooth reflective surfaces whichever way you look at it – from the front, at the back, at an angle, and all around the side too.”
As he showed us the device, which really is remarkably striking aesthetically, he also touched on some of the more unique selling points of its look and feel. “It’s also quite a thin device, at 7.9mm, and it feels quite comfortable in hand because you have these rounded edges with the glass fibre polyamide frame. This adds to the strength of the product too – it’s a very tough plastic that’s used in automobile parts when they want to imitate metal. It’s very tough. The glass is strong too, it’s got tempered durable glass on the front and the back so it can take whatever life throws at it, plus there’s a shatterproof film over that to give it even more protection too.”
“A really nice element here is the power button,” Stephen told us, turning his attention to the small, yet striking,Our extensive range of rubber hose is supplied to all sorts of industries across Australia and overseas. circular power button on the about 2/3 the way up the phone’s right hand side. It’s quite a clever addition to the device, given that it naturally falls under the thumb when holding, giving quick and easy access to the lock and unlock capabilities of the handset. “It gives you a really great idea of the attention to detail that’s gone into this product with these tiny little edgings that you can baCreative glass tile and stone mosaic tile for your distinctive kitchen and bath.rely see. If we’ve taken that much care with something so small, you can only imagine how much care we’ve taken with the rest of the device! We hope that this power button will become an iconic statement for us, because it’s likely that you’re going to see throughout our product line for the rest of the year, and likely beyond. It’s prominent, very recognizable and prominent too – it’s hard to mistake where the button is when you’re using it.”
Moving away from the actual physical appearance of the Xperia Z, Stephen showed us around some of the features Sony had added to the device on the software front, showcasing the level of thought that has gone into the phone. “The design goes beyond the physical, though, and right the way through the UI. The first impressions of the hardware are that it’s beautiful, right, but when you look at the UI, right from the unlock screen, we’ve found something novel thanks to a nice cascading effect on the screen. Once you’ve got it unlocked you see what we call the experience flow, and that’s something that you’re going to see as very prominent in the current line of products. It can already been seen in Vaio, Bravia and Xperia tablets and phones. It’s a case of building an identity that’s particularly Sony.”
“Another nice little touch is that when you want to add widgets and shortcuts, like other Android phones you press and hold on the screen, but then you’ll see a popup at the bottom. Everything is very easy for you to scroll through and select. Android is definitely fantastic, but it also offers manufacturers choice to differentiate. Where we add into Android is where we think it’s going to be more interesting, more entertaining or just more beautiful. You don’t want to be accused of bloatware right, so it has to have a purpose to be there; we can’t add things in just because we want to be different. The philosophy behind it is that we have a great platform so don’t mess with it, but see where you can enhance it.”
Okay, so it looks pretty and it’s got some clever software additions, but what sets the Xperia Z aside from the other smartphones on the market? Stephen tells us; “Everything about the Xperia Z follows this theme of taking premium smartphone specifications that people want like a five inch screen, 13MP camera, LTE, quad-core processor and so on, and we meet the bar with all those expectations as a premium smartphone, but our expertise in four main categories raises the bar even more and gives you far more than you could ever have expected. “
“We talked about the design, and Sony has many decades of consumer electronics design in terms of durability and beauty, but then the second pillar of that is the camera. Like we said, high megapixel is something that consumers expect, and this has that, but the legacy of digital imaging that Sony has benefits us with this brand new sensor, the Exmor RS for Mobile. Our 2012 products had the Exmor R for Mobile, which was backside illuminated and offered better sensitivity under low light conditions, but with the Exmor RS for Mobile we add HDR – and not only for still photos,Professionals with the job title mold maker are on LinkedIn. but also for video. Say somebody is shooting their kids playing sports but the sun is facing them, they’re still going to get a beautiful picture because the video can handle that frame rate.”
“The way HDR works for stills is by taking couple of exposures almost simultaneously and processes them together. Now, with video you can’t do that every frame so that’s obviously not able to happen, so instead it subdivides the pixel array into quadrants, figures out the exposure of each and processes them beautifully up to 1080p. “
“It’s also an effortless camera too, because we have what we call Superior Auto Mode. Once you’re in that mode, the camera will display various icons based on what it senses, telling you what mode it’s shooting in. For example, if I point it out there where there’s a lot of movement, you’ll see the icon for movement. Or if I cover it with my hand, it’ll tell you that you’re in a low light environment and make the necessary adjustments. Basically Superior Auto Mode optimizes your camera for a wide range of different variables to ensure that you get the very best shot, but it’s completely optional – you don’t need to use it if you prefer to make those changes yourself.”
“You also have great burst photography too, with the ability to shoot up to ten frames per second at up to 9MP, and you’re not limited to a certain amount of shots – only to the mount of memory you have in the device itself. When we talk about Android, a lot of smartphones come with the stock Android camera – that’s not the case here. For us it makes perfect sense for us to have our own camera UI because of our own expertise in that area. Finally, there’s a forward facing camera here too. That features the previous generation’s Exmor R for Mobile sensor, can shoot 1080p and take stills of 2MP.”
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