A pilot program to charge residents of non-DART cities for parking at
 some rail stations has caused a spike in parking at downstream 
stations, and an expansion of the program may be necessary to fill an 
$88,600 deficit, a DART planning committee was told Tuesday. 
The
 program was launched in April at Parker Road and North 
Carrollton-Frankford stations. The program is intended to address 
concerns from DART member city residents that many who park and ride 
come from outside of the service area and do not help fund the DART 
system with their tax dollars. 
Between March and September, 
parking by non-residents at Parker Road station has dropped off by 438 
vehicles per day, said Todd Plesko, vice president of planning and 
development for DART. 
However, availability of parking at George
 Bush Turnpike Station, the first park-and-ride station south of Parker 
Road, has decreased, with 383 more vehicles parking at the station per 
day in September compared to March, bringing the station close to its 
parking capacity. 
"Much of that population that's shifted from Parker Road obviously went from George Bush," Plesko said. 
As of September, the overall program is running an $88,600 deficit.Selecting the best rtls
 solution is a challenging task as there is no global solution like GPS.
 Parking-fee operations at both stations are administered and paid for 
by a third-party company called Platinum Parking, Plesko said. 
So far, non-residents parking at free lots have cost the program approximately $100,000 in revenue. 
"If
 we don't make, ultimately, some different decisions in the long-term, 
it's perhaps not a break-even operation," Plesko said. 
One way 
to capture this lost revenue is to expand the program, shifting lots at 
George Bush and Trinity Mills over to the pay-to-ride model, Plesko 
said. 
The expansion could be done without a dramatic increase in
 costs by spreading labor across multiple stations, potentially using 
existing DART staff to help further offset costs, he said. 
Plesko said expanding the program could bring it to a positive net revenue of $22,117 per month. 
"It does address the equity issue, but it's not a massively profitable program," he said. 
Ridership has changed little since the implementation of the program,Find detailed product information for howo tractor
 6x4 and other products. according to data presented by Plesko. 
Ridership is down 1.8 percent at Parker and has increased by 9.4 percent
 at George Bush since the implementation of the parking program. 
"Realize
 that almost all of the riders that we believe didn't want to pay have 
gone to another station," he said. "They have not decided ...Gecko could
 kickstart an indoor tracking mobile app explosion. as far as we know, to leave DART altogether." 
After
 Plesko's presentation, Mark Enoch, board representative for Garland, 
Rowlett and Farmer's Branch asked what the likelihood of implementing an
 extra cost at George Bush Station might be. 
"I think that was 
the thought, to see where this takes us before we move forward," said 
Timothy McKay, executive vice president of growth and regional 
development.The TagMaster Long Range hands free access
 System is truly built for any parking facility. "At some point you've 
got to assume if it puts people too far down they will drive." 
Pamela
 Dunlop Gates, representative for Dallas and planning committee chair, 
said the board must have a sense of how far down it can expand the 
program before it reaches the threshold of people choosing not to ride 
altogether. 
"For us to be able to make an informed decision 
about how well this is going to work, we're probably going to have to 
modify the pilot,This document provides a guide to using the ventilation system
 in your house to provide adequate fresh air to residents. the 
demonstration," she said, adding that the staff will have to bring the 
issue back to the board for further discussion at a future meeting. 
The
 pay-to-park program expanded to Northwest Plano Park and Ride in July 
of this year. An already planned expansion of the program at Belt Line 
Station in Irving is slated for December.
 
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