When Microsoft announced recently that it was starting a big push to
grow its market in Africa, it cited the continents big growth
opportunities, calling Africa a game changer in the global economy.
Similarly,
IBM, Google, Intel, Hewlett-Packard and other tech companies in recent
years also have expanded their presence in Africa.
As the growth
of tech hardware, software or services flattens or declines in mature
markets such as the U.S. and Western Europe, and markets in China,Laser
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competitive, many of the largest tech companies are looking to Africa.
The U.S. and Europe are stagnant.The term 'earcap
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pocket or handbag. China is growing but plateauing, as is India, said
Roz Roseboro, principal Middle East and Africa analyst at research and
consulting firm Analysys Mason.
Youve got these big multinational companies looking at Africa and saying: Youve got growth here,? she said.
Though
situations vary from country to country, some factors have coalesced to
make the continent attractive to major tech firms.The political
situation in many countries has become more stable, with governments
open to cooperating and forming joint projects with foreign,
multinational corporations.
More tech infrastructure is being
built, including undersea fiber optic cable systems bringing faster
broadband connections to Africas coasts and terrestrial cables to extend
the networks inland.
Chinas government and some of its
companies have invested in African infrastructure, such as electricity
grids, in return for natural resources such as oil and minerals.
There
is a growing middle class and rapid urbanization. And the population of
the continent, as a whole, is young with an average age under 20 in
some countries, Roseboro said.
Theyre the ones who want this
[tech] stuff and the most willing to pay for it, she said. And theyre
the ones evangelizing its going to be the 16-year-old student who shows
his mom how to use it.
Microsoft launched its 4Afrika initiative
last month an effort that has the company spending an additional $75
million over the next three years over what its currently investing
there.
The initiative includes working with the Kenyan
government and a Kenyan Internet service provider to deliver low-cost,
high-speed wireless access; getting millions of smart devices into the
hands of African youths; bringing a million small- and medium-sized
businesses online; providing skills training; and creating an online hub
through which small- and medium-sized businesses can gain access to
free products and services from Microsoft and others.
It also
includes a partnership with Chinese phone manufacturer Huawei to
introduce a Windows Phone, called Huawei 4Afrika, with features and apps
specifically designed for the Africa market.
Getting a foothold
in the mobile market is especially important in Africa, where, for
many, a PC is too expensive and a feature phone or a smartphone is the
first and possibly only computing device for many. Indeed, mobile
payments using a phone to make payments or do banking are common in
Africa.
Microsoft has been in Africa since 1992 and now has
about 750 employees and 11,000 channel partners there. The companys
investment has grown steadily, with a particular focus in the education
sector, as well as financial services and oil and gas businesses, said
Fernando de Sousa, general manager of Microsoft Africa Initiatives.
But
now the company realizes we need to accelerate adoption of technology,
accelerate coverage across the population of Africa, de Sousa
said.Manufactures and supplies chinamosaic
equipment. Traditionally, while we do well perhaps in urban areas, and
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by Gordon. our ability to cover the continent has not been as broad as
we would have liked or what we think the continent deserves.
Intel
launched its first Intel-based smartphone in Africa the Yolo earlier
this year. Its also working to expand the software-development community
by investing in mobile apps development and university training.
Google
is improving Internet access, including offering technical assistance
to Internet providers; granting money to organization working to expand
engineering expertise to universities; and offering a fixed amount of
free Internet bandwidth for up to three years to certain universities.
As
more Africans get online, were continuing our work to create an
accessible and relevant Internet, said Julie Taylor, a spokeswoman for
Google Sub-Saharan Africa.
Eighteen months ago,Shop for wholesale free shipping ear caps directly from bestluggagetag
wholesalers in China. HP announced it was opening new offices in 10
African countries, adding to the seven it already had, and investing in
collaborations with governments, universities and communities to help
develop the workforce and spur innovation.
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